To Do or To Undo? | Shah Rule | TEDxNMIMS
Recording Artist and Music Producer, Shah Rule, takes you through the life-changing moments on his global music journey, resulting in two major rules he lives by – The No Undo Rule & The Undo Rule. Shah Rule is famously known for his role in Zoya Akhtar’s “Gully Boy”, against Ranveer Singh’s character, in a climactic rap battle scene. With the 2019 breakthrough single Kaun Hai Tu with Raja Kumari and memorable features on heavyweights DIVINE’s “ Kohinoor” and Raftaar’s “Mr. Nair”, Shah Rule has claimed the title of Desi Hip Hop’s hook master. Both on stage & in the studio, Shah Rule has collaborated with massive global brands including NBA, Maruti-Suzuki, Nissan, Red Bull, Johnson & Johnson, Jägermeister, Bacardi, and more. The Hip-Hop music scene in India is no stranger to Shah Rule, a recording artist, music producer, and audio engineer whose music is a mix of pop, hip-hop and R&B. He landed a role in the famous “Gully Boy” and has since had a string of releases that have done great in terms of gaining fast momentum for his movement as well as showing what modern Desi rap can sound like. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx